首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2015-08-29
82
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C14】
选项
A、professional
B、accurate
C、convincing
D、difficult
答案
C
解析
本句具体举例说明如何宣传新车的能效,空格后对两种不同的方法进行了比较,前者是每加仑汽油多跑的公里数(赠品),后者是降低的燃油消耗百分比(折扣),由上文可知“赠品”更有说服力。故选C项convincing“令人信服的”。
转载请注明原文地址:https://www.kaotiyun.com/show/3szZ777K
0
考研英语一
相关试题推荐
Researchershavestudiedthepoorasindividuals,asfamiliesandhouseholds,asmembersofpoorcommunities,neighborhoodsand
"Ifwewanttobecomeastrongeconomyagain,thebestthingwecandoishaveaneducatedworkforce."FewwouldobjecttoU.S.
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Let’snotmincewords;collegecanbetough.Accordingtoa2007studybytheAmericanCollegeHealthAssociation,43percen
Theauthortriestoconvinceusthat______.Whatdoesthesentence"thecollegeexperiencehasgonefromaritepassagetoari
TheadvertisementmadebyMicrosoftshowsthat_____.WhichofthefollowingisNOTmentionedasacausetotheproblemsofthe
Gingrichianpoliticiansreluctanttoaddresstheproblembecause______.Thesimulatedcomputermodelsareprovedreliablewhen_
随机试题
阅读下列短文,回答有关问题。醉书斋记郑日奎于堂左洁一室,为书斋,明窗素壁,泊如也。设几二:一陈笔墨,一置香炉、茗碗之属。竹床一,坐以之;木榻一,卧以之。书架书筒各四
A.阴寒内实B.阳盛实热C.气血不足D.脾胃虚弱牢脉的主病有
对于牙齿缺失患者应问诊的现病史内容,不包括
高TC血症应首选药物为()。
统计联合频率需要收集的气象资料有( )。
根据期货投资者入市目的的不同,可将期货投资者分为()。
设f(x)=则∫-20f(x+1)dx=_______.
A、 B、 C、 D、 ADNS服务器配置的主要参数:①正向查找区域(将域名映射到IP地址数据库,用于将域名解析为IP地址);②反向查找区域(将IP地址映射到域名数据库,用于将IP地址解析为域名);③资源
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
It’snosecretthatmanychildrenwouldbehealthierandhappierwithadoptiveparentsthanwiththeparentsthatnaturedealtt
最新回复
(
0
)